Aged care in Australia is facing unprecedented regulatory, political, media and public scrutiny creating reputational risk for anyone involved in the governance, ownership or operations of residential and home-based aged care.
That’s why it’s important to work with an organisation like Grounded Communications which understands these challenges and can develop specific internal and external communication strategies to manage issues or proactively position your organisation.
We’ve worked with dozens of different aged care specialists in good times and not-so-good –from promoting their positive initiatives to stakeholders and the media, to supporting them with a range of unforeseen issues. We’ve helped organisations facing Royal Commission appearances and issues, accreditation failures, sanctions, Coronial inquests and other legal issues where media and public scrutiny threatened reputations.
In such a complex environment we work best when we help aged care operators avoid some of the high-risk issues by identifying problems before they arise.
Together we’ve developed good communication with residents, families, regulators and other stakeholders to build strong relationships that help keep home occupancy rates high and in-home care services in demand.