What makes news? It's a less of a mystery than you might imagine when you have a few tricks of the trade. Here Grounded Communications' Daniel Moloney shares some tips.
Grounded Communications worked with VicRoads to help communicate the launch of an Australian first trial to match speed limits to road and weather conditions. A wide range of communication channels were produced from media coverage, social media, fact sheet, radio advertising, variable message signs on the freeway, and this animation produced by Chocolate Studios.
We worked with Business Victoria to write and develop a shorter, easier to understand booklet for parents, teachers and employers of children working in television, theatre, advertising and other parts of the Victorian entertainment industry. Factsheets, information sessions, mail outs and several animations were developed to explain changes to the code, including this one produced [...]
Grounded Communications was a community supporter of the Clunes Booktown Festival in 2014, helping to promote this great annual event to the regional town. Our work also included help to make a business case for special trains to run to the event, as well as promotion in regional media.