What makes news? It's a less of a mystery than you might imagine when you have a few tricks of the trade. Here Grounded Communications' Daniel Moloney shares some tips.
Grounded Communications worked with VicRoads to help communicate the launch of an Australian first trial to match speed limits to road and weather conditions. A wide range of communication channels were produced from media coverage, social media, fact sheet, radio advertising, variable message signs on the freeway, and this animation produced by Chocolate Studios.