Project Description

Our client Villa Maria, a major faith-based aged care and disability services provider, sought PR support to promote its new Out & About app, which allows users to find, suggest, rate and review accessible venues and events, and a family fun day at which it was to be launched. With skydivers featuring as part of the launch entertainment, we found a person with a disability, 13 year old Alexander, who was prepared to do a tandem parachute jump to raise awareness. The story featured on several commercial news networks, generating coverage worth tens of thousands of dollars.